Association health plans are a new alternative to provide small business owners, sole proprietors and freelancers with health insurance at a reduced cost.
We worked with AssociationHealthPlans.com to create a new website for them which informs users about the recent changes to health care. The site needed to be highly performant and optimized for SEO, so we stepped up to the challenge.
We divided out the homepage into easy to digest areas of information. There is a lot to learn about this new form of health insurance so we wanted users to be able to digest each point in an easy manner. Links within each section give users the ability to dive deeper and provide a boost to SEO.
The Association Health Plans website is designed to be a continually growing resource. The staff are writing new articles on a weekly basis to help grow the site. We wanted this process to be as seamless and effortless as possible for them so we set them up on WordPress. WordPress provides the team with easy to use blog functionality and behind the scenes we coded the site to surface new content automatically whenever a new article is written.
We added a way for users to keep up with the latest news on Association Health Plans by setting up a newsletter signup form on the site.
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